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02.04.2010

Largest network of German illuminated advertising companies founded

Neon Zentgraf Lichtwerbung GmbH is a co-founder of the largest network
of German illuminated advertising companies.

Neon Zentgraf Lichtwerbung GmbH in Frankfurt am Main, which has
over the last 20 years become increasingly specialized in the production
of individually designed illuminated advertising projects, recently founded
a Germany-wide network for illuminated and outdoor advertising together
with six long-established and privately-owned companies. The so-called
“werbewerk” is thus the largest German network of its kind in the industry.
Its goal is making illuminated advertising available in Germany quickly,
efficiently and reliably from one source directly on-site by one of the
networks’ companies. In-house production at all locations guarantees
consistent high-quality performance and highest production quality,
while being flexible and timely. Not only do current customers profit
from this, but so do those new customers who are represented
throughout Germany with branch operations.

“Today customers expect that the partner companies are present
throughout Germany, that they can react at short notice, and that
they do not charge more for this service,“ says Klaus Zentgraf,
managing partner of Neon Zentgraf Lichtwerbung GmbH. “However,
this can only be achieved when utilizing each others capabilities,
jointly pursuing product development, developing new technologies
and establishing common standards,“ adds Zentgraf. And he sets a
high standard right from the start. The number of member companies
is to increase to 20 by the end of the year, in order to ensure the
widest-possible geographical coverage throughout Germany.

The members of the Germany-wide network are, besides Klaus Zentgraf;
Martin Waetzmann, managing partner of KKP-Werbetechnik GmbH in Berlin;
Achim Mailänder, managing partner of Bertelmann Neon GmbH in Bünde;
Philipp Keppler, managing partner of Schreib+Keppler GmbH&Co. KG in Norderstedt; Corinna Franke, managing partner of EFRA Lichtwerbung
GmbH&Co. KG in Cologne; Simone Görgens, managing partner of Kreder
Neon Stuttgart GmbH in Schwieberdingen and Jörg Jacobi, managing
partner of wir drei werbung GmbH in Kiel.

The seven company owners have known each other for many years.
In fact, some parents and grandparents of today’s general managers
cooperated at trade association conventions and had back then already
transferred duties and responsibilities to their young successors as part
of the so-called junior circle.
Klaus Zentgraf, whose company has been active in illuminated outdoor
advertising for over 50 years, was appointed together with his brother
Dirk as partner and general manager in 2001. He considers the network
to be an excellent opportunity for the industry to offer customers throughout
Germany the best-possible advice, flexibility and product quality at affordable
costs. “Many of our customers demand that we follow the trend towards
globalization. Who knows, perhaps the Germany-wide network will one
day be a Europe-wide network? I’m sure the market would welcome this,”
predicts the illuminated advertising expert.

The network, with over 200 employees at seven locations in Germany
and more than 450 years of experience, offers professional know-how
in all aspects of illuminated advertising. Whether custom product, small
or large series, illuminated logo, guidance systems or vehicle fleet signage, “werbewerk” produces outdoor advertising in various forms, colors and sizes, thereby shining the right light on your brand or trademark no matter where
the location. Regularly and jointly trained personnel with multifaceted and
skilled craftsmanship, many years of experience and feel for materials,
design and marketing make it possible to realize the most diverse illuminated
advertising objects, regardless of size, quantity and region. However, the
service package offered by the seven suppliers also includes maintenance
and on-site repair of the installations. Additional information on the
“werbewerk” network, as well as to its individual members can be
obtained at www.werbewerkag.de